We make gear worthy of a very good dog
Fetch & Co. started with a stubborn, snow-loving husky named Juno and one simple frustration: everything on the shelf was either beautiful or durable, but never both. So we set out to build gear that could survive real dogs — and still look great on the sofa.
From one chewed-up leash to a whole pack
In 2021, our founders were on their third replacement leash in as many months. Cheap hardware, scratchy webbing, colours that faded after one rainy walk. They figured other dog people deserved better — so they teamed up with a materials engineer, two vets and a lot of enthusiastic testers with wet noses.
Today Fetch & Co. ships to homes across the UK and beyond, but the mission hasn't changed. We obsess over the details humans never see and dogs always feel: the give of a bed, the balance of a bowl, the exact softness of webbing against a happy neck.
Six values that shape every stitch
Not slogans on a wall — the actual filters every product has to pass before it earns the Fetch name.
Dogs first, always
Every decision starts with the animal. Comfort, safety and instinct outrank trends, margins and shortcuts, no exceptions.
Built to outlast
We'd rather sell you one leash that lasts a decade than ten that don't. Durability is our favourite kind of sustainability.
Honestly made
Fair factories, traceable materials and pricing without the luxury mark-up. Good gear shouldn't need a guilty conscience.
Joyful by design
Dogs bring colour to our lives, so our gear brings colour right back. Playful should never mean poorly made.
Backed by science
We work with vets and animal behaviourists so our claims hold up — from harness fit to the ergonomics of a food bowl.
Give back to the pack
1% of every order funds rescue shelters and community dog projects. Good gear should do some good, too.
From sketch to happy tail
Every product travels the same four-step road before it reaches your door.
Listen
We gather real feedback from owners, walkers and vets to find what's actually missing — not what looks good in a catalogue.
Prototype
We build fast, rough and often, testing materials and fit until the design earns its keep in the real world.
Chew-test
Our four-legged panel puts every prototype through mud, snow, sofas and serious chewing. Only survivors move forward.
Refine & ship
We sweat the final millimetres — hardware, colour, packaging — then ship it carbon-neutral and stand behind it for good.
Kinder to dogs, kinder to their world
The outdoors is our dogs' favourite place, so protecting it is personal. We use recycled and bluesign-certified fabrics, ship in plastic-free packaging, and offset 100% of delivery emissions. By 2027, we're committed to fully circular take-back on our beds and apparel.
- ♻️ 100% carbon-neutral shipping
- 🌱 Recycled & plastic-free packaging
- 🐾 1% of revenue to rescue shelters
