Cookie Policy
The only cookies our dogs are interested in are the edible kind — but the digital ones help our site work. Here's exactly what we use and why.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your actions and preferences — like the items in your basket or whether you're logged in — so you don't have to re-enter them each time. Similar technologies such as pixels and local storage work in comparable ways, and we refer to all of them collectively as "cookies" in this policy.
2. Why we use cookies
We use cookies to keep our shop working smoothly, to remember your preferences, to understand how visitors use the site so we can improve it, and — where you've given consent — to show you relevant products and offers. You are always in control: non-essential cookies are only set with your permission.
3. The types of cookies we use
Our cookies fall into three broad categories: strictly necessary (essential), analytics (performance), and marketing (targeting). The table below summarises each category, and the sections that follow explain them in more detail.
- Session vs persistent: session cookies are deleted when you close your browser; persistent cookies remain for a set period or until you delete them.
- First-party vs third-party: first-party cookies are set by Fetch & Co.; third-party cookies are set by our trusted partners, such as analytics or payment providers.
4. Strictly necessary cookies
These cookies are required for the website to function and cannot be switched off in our systems. They enable core features such as adding products to your basket, proceeding through secure checkout, remembering your cookie preferences, and keeping the site secure against fraud. Because they are essential, they do not require your consent. Without them, parts of the site simply won't work.
5. Analytics and performance cookies
These cookies help us understand how visitors interact with our site — which pages are most popular, how people move through the shop, and where they encounter problems. The information is aggregated and, wherever possible, anonymised. We use it to fix issues and make the site faster and easier to use. These cookies are only set once you accept them.
6. Marketing and targeting cookies
Marketing cookies are used to deliver adverts and content that are more relevant to you, both on our site and on third-party platforms. They also help us measure the effectiveness of our campaigns. These cookies may be set by our advertising partners and are only ever placed with your explicit consent. If you'd rather not see personalised advertising, simply decline these cookies.
7. Managing your cookie preferences
You can accept or reject non-essential cookies at any time using the cookie banner when you first visit, or by revisiting your preferences from the link in our footer. You can also control cookies through your browser settings — most browsers let you view, delete and block cookies. Please note that blocking essential cookies may stop parts of the site from working correctly. For guidance on managing cookies in your specific browser, visit its official help pages.
8. Changes to this policy and contact
We may update this Cookie Policy as our site and the technologies we use evolve. Any changes will be posted on this page with a revised "last updated" date. This policy should be read alongside our Privacy Policy. If you have any questions about our use of cookies, please contact us at [email protected].